Confindustria Ceramica

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Communication

The Press Office is responsible for media relations, liaising between the association and the sector as a whole with the aim of promoting the institutional image of member companies and Cersaie.


It produces and publishes press releases, statements, articles, press folders and interviews for use by newspapers, magazines, television channels and the web. It is also responsible for maintaining relations with the various political and institutional stakeholders.


Product communication for the sector is a whole is conducted via the Italy Communication Campaign, in which the association’s Press Office and Publishing Activities Department liaise directly with individual publishers and national advertising agencies to purchase spaces, agree on themes, and request product/project sheets from member companies. On request, the association’s Press Office supports the communication initiatives of individual member companies.


Through its subsidiary Edi.Cer. Spa, the Association operates in the fields of printed and electronic media publishing, striving to maximise the diffusion of its publications through synergies between the various platforms. The Association publishes six different periodicals in both printed and electronic format in Italian, English, French, German and Russian language versions.
It also produces printed and electronic publications designed to promote an awareness of Italian ceramic products amongst the general public.