CER - e-magazine n. 12 | December 2014

Editorial
COMPANIES AND DISTRICTS PUT TO THE TEST OF GLOBALIZATION
by Andrea Serri

The evolution of competition has caused a profound change in companies, industries and territories; hence the need to better understand scenario evolution.
Important indications emerge from the essay written by former European commission president Romano Prodi for Cer- il giornale della ceramica.
The essay analizes the key success factors of Italian ceramic manufacturers: technology, design, human resource training, activity on foreign markets, gaps on raw materials and energy, the company size.
Of fundamental interest are Mr Prodi’s opinions about the role of the ceramic industry and district which in particular would need to turn itself “from a mere production centre into a distribution logistics centre of innovation”.

The near future of industry
and of the Italian ceramic district

Many years ago, when I began to address the ceramic sector, the industry had just witnessed its initial stage of development: companies amounted to less than 100, and although most of them were small high-growth firms they were still linked to the internal market, and totally family-run at the time. It’s been many years now, and the ceramic industry and district are totally changed today. - Read more

Strategies A road map for innovation in ceramic industry Tecnargilla 2014 unveiled the latest ceramic industry innovations, which resulted in a discontinuity when comparing with previous years.- Read more
	Technological innovation ‘Nano’ to increase lifeand reduce costs What do a single seat racing car wheel rim and a kiln burner for ceramics have in common? They both aim at guaranteeing... - Read more
Energy Energy-intensive businesses and the mess of electric charges To restore competitiveness, additional costs have finally been reduced; but the actual implementation stumbles over unjustified bank guarantees. - Read more

Advertising information

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