The Italian ceramic tile industry has always been strongly focused on technology and innovation, as evidenced by the development of single fired tile, porcelain tile and, most recently, thin large-format sheets. However, the industry’s most impressive achievement is that – even in the disastrous year 2009 – it has continued to invest 5% of its turnover in innovation and new technologies, corresponding to figures of more than 200 million euro per year. This represents a powerful and determined response to the crisis in the real-estate sector.

CER il giornale della Ceramica is the official magazine of Confindustria Ceramica, the Italian Association of Ceramics.